PRODUCT: Spirit Airline provides cheap flights for people looking for a deal.
INSIGHT: People who take Spirit are cheap and even proud of it.
IDEA: Celebrating and encouraging the spirit of cheapness.
Creative Partner: Damian Antonio
VIDEO
Exploring the cheapest possible ways to make ads, every decision we made was driven by the spirit of cheapness. We became (tastefully) cheap creatives first hand and shot all the videos without budget.
AMBIENT
Highlighting opportunities for cheapness in everyday life, ie: in wishing fountains, on newsstands, on Costco sample plates...
GUTTER ADVERTISING
Saving money by buying the ad spaces no one else wants, ie: the thin end of a billboard, or the gutter of a magazine.
THE SPIRIT GUIDE
A monthly cheap travel zine placed in the seat back pockets on Spirit flights, guiding the cheap man to traveling the world.