PRODUCT: Headspace is an app that provides personal meditation guidance.
INSIGHT: Meditation is maintenance for the mind.
IDEA: Human malfunction moments as if the brain was a computer.
DIGITAL
Visualizing human glitch moments with short gifs shown on the web, social media platforms and OOH LED boards.
OOH
Human malfunction print ads placed in the hectic cityscape where people need Headspace the most.
SOCIAL MEDIA FILTERS
A glitch filter for Snapchat, Instagram and Facebook stories, letting the user share a piece of his or her mind.
EXPERIMENTAL
By inserting a small distortion mirror on to elevator mirrors in busy office buildings, it creates a reflective moment for the viewer to think about their mind, at the same time providing an opportunity for a great selfie!
