CLIENT: CADCA The Community Anti-Drug Coalitions of America builds and strengthens the capacity of community coalitions to create safe, healthy, and drug-free communities.
INSIGHT: It only takes one wrong step to forget who you are.
IDEA: An anti-drug TV spot that plays life in rewind, and ends on the key moment where the wrong step was taken.
Credits
Writer + Art Direction + Sound Editor - Michun Radant
Music edited from - Because this must be, by Nils Frahm
Director + Editor - Joel Aaron
Director of Photography Caroline Parker-Stark
Hair - Emi Lee
Makeup - Kayle Williams
Man - Erik Monrad
Wife - Lauren Taylor
Dealer - Ryan Trinidad
Special Thanks
Zohrab Gevorkian, Ray Sarno, Thea Derrough & Kim Fong